Dos artículos recientes sobre medición social de las audiencias vía Twitter

http://www.forbes.com/sites/jeffbercovici/2013/10/07/can-twitter-save-tv-and-can-tv-save-twitter/
Can Twitter Save TV? (And Can TV Save Twitter?)

On the eve of its fervently-hyped IPO, the micro-messaging service has a radical plan for nabbing the ad dollars it needs to thrive: helping TV networks survive the digital media revolution. This is the cover story of the October 28, 2013 issue of Forbes

http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html
Nielsen to Measure Twitter Chatter About TV Shows

Nielsen is now measuring what it calls the “unique audience” for Twitter posts about television, providing a more complete view of the phenomenon known as social TV. On Monday the company is introducing Nielsen Twitter TV Ratings, a product announced last year that professes to measure all the activity and reach of Twitter conversation about shows, even if it has yet to be embraced by television executives and gain a broad client base.